Social media · Content production · Flyer design
Pfeffermühle Kirchberg
Two years of social media management
The starting point
The Pfeffermühle in Kirchberg – home to the teppanyaki restaurant YAKI – wanted a polished, consistent presence on Instagram that matches the house. Not fast follower growth, but quality and recognition.
The solution
Since autumn 2024, MediaLab has managed the channel on the entry package:
- Monthly content shoot for reels, stories and photos
- A consistent style guide for posts, carousels and event flyers
- Coverage of the YAKI opening and every event
- “Meet the team” reels that show the people behind the house
The result
~50,000views in 90 days
12,500views on the best reel
41%of views from non-followers
1,000+interactions per quarter
60%of the audience aged 25 to 44
Steady, organic growth to almost 1,000 followers – without an ad budget.
Impressions
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